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E-Commerce Solutions
E-commerce

Commerce That Converts,
Scales, and Integrates.

Kubrik Digital builds ecommerce solutions that drive revenue, handle real load, and connect cleanly with your operations — from modern storefronts to complex B2B workflows and enterprise platform integrations.

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Platforms & Approaches

  • SAP Commerce Cloud (Hybris): enterprise B2B/B2C commerce built for catalog complexity, account-based pricing, multi-step approval workflows, and deep SAP ERP integration. Our team has hands-on Hybris delivery experience across large implementations — not just platform familiarity from reading the documentation.
  • Magento / Adobe Commerce: highly customizable mid-enterprise builds handling complex promotion engines, multi-store and multi-currency operations, and rich extension ecosystems. The right choice when you need the flexibility of a configurable platform without the cost and lock-in of SAP.
  • Shopify / Shopify Plus: proven platform with a mature app ecosystem, fast speed-to-market, and room to customize and scale — the right choice when time, budget, and operational simplicity matter more than deep customization of the commerce layer itself.
  • Headless / composable commerce: modern storefront frameworks (Next.js, Remix) paired with a best-of-breed commerce API backend — for teams who need full UI control, sub-second performance, and the ability to evolve the frontend independently of the commerce engine underneath.
  • Custom commerce builds: when your pricing logic, catalog structure, checkout flow, or integration requirements are genuinely unique — and no platform supports them without workarounds that eventually break. Built to your exact rules, not bent to fit a platform designed for someone else's business.
  • Platform migrations: moving off legacy Magento 1/2, WooCommerce, or homegrown systems to a modern, maintainable platform without losing SEO rankings, order history, customer accounts, or the integrations your operations depend on. Migrations done properly, not rushed cutover that trades old problems for new ones.

Common Triggers

  • "Our platform can't handle our catalog complexity": thousands of SKUs, variant-heavy products, account-specific pricing tiers, and B2B rules the platform was never designed for — held together with workarounds that break every release and require more developer time to maintain than to build new features. Every customization is a liability because nobody fully understands how they interact, and removing one breaks something else.
  • "We're losing revenue to a slow, outdated storefront": poor Core Web Vitals scores, a mobile experience that doesn't convert, checkout friction causing abandonment at the last step — and a codebase so tangled with years of patches and plugins that fixing one thing breaks three others. The cost of doing nothing is measurable in conversion rate and revenue, and it compounds every month.
  • "Our commerce and back-office systems don't talk to each other": orders flowing into spreadsheets, inventory updates done manually twice a day, and support teams logging into three different systems to answer a question a customer is waiting on. Every gap between systems is a manual step, and every manual step is a place where errors happen, delays accumulate, and staff time disappears into reconciliation work.
  • "We need to migrate platforms without losing what we've built": SEO rankings that took years to establish, order history your support team depends on, customer accounts with saved addresses and payment methods, and integrations your operations run on — a migration that can't afford to start from zero, tank organic traffic for six months, or take the store offline while you rebuild. Done right, a migration is a step forward. Done wrong, it's a step back that takes longer to recover from than the original problem.

What We Deliver

  • Storefront UX & merchandising: conversion-focused design, faceted search, personalization hooks, and promotion mechanics built to move products — with the UX decisions grounded in how shoppers actually navigate and decide, not how the design looked in a presentation.
  • B2B commerce features: customer-specific catalogs, contract pricing, quote management, multi-step approval workflows, and account hierarchy support — the features that separate a B2B platform from a consumer storefront with a company account field bolted on.
  • Checkout & payments: payment gateway integrations, tax and duty calculation, shipping carrier connections, and fraud prevention tooling — built to minimize abandonment at the point where the revenue either converts or doesn't, with every friction point examined and justified.
  • Performance & SEO: Core Web Vitals optimization, technical SEO foundations, CDN configuration, and render strategy tuned for both speed and crawlability — because a storefront that loads slowly or doesn't rank loses traffic before a single product is ever seen.
  • Analytics & experimentation: GA4 event instrumentation, conversion funnel tracking, and A/B testing infrastructure so the decisions about what to build next are made on data about what real users actually do — not on assumptions that feel right in a meeting.
  • KS-ERP integration: deep connectivity with KS-OMS, KS-WMS, and KS-Commerce for end-to-end operational visibility from cart to warehouse to customer — closing the gap between the storefront your customers use and the operational systems your business runs on.

B2B Commerce Capabilities

  • Account-based pricing & catalogs: different products, prices, and promotions per customer segment, account, or contract — served dynamically from the platform without manual price list management, custom-coded exceptions, or the risk of a rep quoting the wrong price because the system showed the wrong catalog.
  • Quote & approval workflows: buyers request quotes, managers approve at the right threshold, and reps negotiate — all tracked within the platform with full audit history and status visibility, replacing the email chains and spreadsheets that most B2B quote processes actually run on today.
  • Order management for B2B: blanket orders, scheduled deliveries, backorder handling, and split shipments across multiple warehouse locations — the order complexity that B2B buyers expect to be handled correctly, and that consumer-focused platforms handle badly or not at all.
  • Punchout & EDI: direct connection to corporate procurement systems — SAP Ariba, Coupa, Jaggaer — and support for EDI order flows so your enterprise buyers can purchase through their preferred procurement channel without your team processing orders manually on the other end.

Who We Work With

  • Manufacturers & distributors: complex SKU catalogs with thousands of variants, tiered pricing structures by account and contract, and integration with ERP and WMS systems that need to reflect real inventory positions — not batch-updated numbers that are already out of date when a buyer checks stock.
  • Retail & DTC brands: high-converting storefronts built for the performance standards that determine whether traffic turns into revenue, loyalty programs, subscription commerce, and omnichannel fulfillment (ship from store, BOPIS) that bridges online and physical operations rather than treating them as separate systems.
  • B2B-first companies: businesses moving from phone and email orders to self-serve digital commerce — the channel transition that makes commercial sense but fails when the platform can't replicate the contract pricing, minimum order rules, account-specific catalogs, and approval flows that B2B customers depend on and won't give up.
  • Enterprise & marketplace operators: multi-seller marketplaces, franchise networks, and multi-entity commerce operations that need centralized catalog governance, distributed seller management, and the kind of configurability that standard platforms don't provide without significant custom work.

How We Engage

01

Discovery

Understand your catalog, customer types, business rules, and integration landscape before recommending a platform or architecture.

02

Architecture

Platform selection, integration design, data flow planning, and performance strategy agreed upfront — no mid-project pivots.

03

Build & Test

Iterative delivery with UAT checkpoints, performance benchmarking, and real-device testing before any launch.

04

Launch & Grow

Managed go-live, post-launch monitoring, and ongoing feature development to keep improving conversion and operations.

Why Kubrik for Ecommerce

  • Platform depth, not just implementation: we understand SAP Commerce Cloud, Magento, and Shopify at an architectural level — not just how to configure them, but how they behave under real catalog scale, peak traffic, and complex promotion rules. We know where each platform breaks, what the common failure modes look like under load, and how to design around them before they become your launch-day incident.
  • B2B and B2C expertise in the same team: most agencies specialise in one or the other. We've built enterprise B2B portals with account-specific catalogs, complex pricing tiers, and multi-step approval workflows alongside high-volume DTC storefronts optimised for conversion and Core Web Vitals. The architectural discipline from B2B and the conversion focus from B2C inform each other — and both benefit.
  • Commerce doesn't end at checkout: a well-designed storefront disconnected from your OMS, WMS, and finance systems creates a different kind of problem — one that shows up in fulfillment errors, customer complaints, and manual reconciliation at month end. We build the integrations that make the full commerce operation function end to end, not just the part users see.
  • We stay after launch: go-live is not the finish line. Post-launch is when real user behaviour, edge-case orders, and performance under actual traffic start surfacing issues that no amount of UAT could predict. We stay engaged for conversion optimisation, performance monitoring, A/B test implementation, and ongoing feature development — because the work that matters most often happens after launch.

Results You Can Expect

Higher conversion rates, faster release cycles, and a commerce stack that handles peak traffic without drama. B2B clients report significant reductions in manual quoting and order management effort after moving to self-serve digital commerce — time their sales teams redirect toward higher-value work. DTC brands consistently see improved Core Web Vitals scores, lower bounce rates, and higher add-to-cart rates after our storefront rebuilds. Teams integrating commerce with KS-ERP report measurably better order accuracy, fewer fulfillment exceptions, and month-end closes that no longer require days of manual reconciliation.

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